Cheryl Andrews Marketing Communications
Home About Us Our Clients Media Coverage Resources News and Updates Log In Contact Us

Mexico Resorts & Hotels | Grand Residences Riviera Cancun
Back to Client Details  |  Back to List
Caribbean Resorts & Hotels
Central America Resorts & Hotels
North America Resorts & Hotels
Mexico Resorts & Hotels
CAMC U.S. Hispanic/Latin America Division
Hospitality & Tourism

Back Bookmark and Share
December 17, 2013

Media Contacts:
Claire Kunzman / Melissa Benhaim
Cheryl Andrews Marketing Communications
305-444-4033 /


Revolutionary lifestyle and leisure club offers three distinct memberships with new, flexible options

Cancun, Mexico – December 17, 2013
– Royal Resorts®, a leader in international vacation ownership, is expanding the benefits offered to members with the newly designed Royal Resorts Signature Club. After a year of planning, Royal Resorts is pleased to unveil three types of membership: Silver, Platinum and President's Circle, the last of which is reserved exclusively for owners of Grand Residences Riviera Cancun, the newest resort in the Royal Resorts collection.

Signature Club offers varying benefits depending on the membership of choice. All members are eligible for Signature Exchange, a partnership with RCI's exchange program that provides access to more than 4,000 affiliated properties in approximately 100 countries. Another benefit available to all members is the Signature Lifestyle Collection, an online one-stop shop for all travel, leisure and lifestyle needs and the gateway to Signature Cash Back Rewards and zero club service fees. Items for purchase include electronics and household goods as well as leading travel products and services to book vacations such as cruises, spa getaways and resort and hotel stays. Qualifying purchases earn members Signature Cash Back Rewards that can then be used to pay for their annual club service fees.

Silver members enjoy benefits such as RCI Weeks, which allows members to trade their vacation week for a comparable week at a different resort.  Other perks include early car rental pickup, priority seating for restaurant reservations and a complimentary certificate for the yacht program upon enrollment.

Platinum members receive added benefits, namely the revolutionary Signature Flexibility, which allows members to exchange their fixed week for Points each year. These Points can then be used to book a stay at any Royal Resort for a different time or exchanged for RCI points through the Signature Exchange program. This innovative flexibility allows members the best of both worlds, as they receive the option each year to use their traditional week or to convert it to Points. In addition, Platinum members also receive greater cash back on qualifying purchases made through the Signature Lifestyle Collection, a complimentary upgrade to the best room available at the time of check in, early arrival and late checkout, among others.

The membership with the highest level of rewards, President's Circle, offers select benefits to Grand Residences owners such as President's Circle Elite Destinations, a reciprocal use program featuring a portfolio of hand-picked luxurious vacation homes and villas through a partnership with luxury vacation exchange leader The Registry Collection®. In addition, President's Circle members enjoy access to a collection of once-in-a-lifetime curated experiences through President's Circle Experiences as well as the convenience of a dedicated President's Circle Concierge prior to arrival and throughout their stay at Grand Residences.

All Royal Resorts members are eligible to join Signature Club and receive a complimentary two-year Silver membership as a token of gratitude for more than 35 years of longstanding loyalty. Additional Signature Club benefits will be developed in 2014. For more information on Signature Club, please visit Royal Resorts members may schedule an appointment with a Signature Club specialist by calling 1-888-387-4799, by emailing or by contacting their personal concierge upon arrival at any of the Royal Resorts properties.

About Royal Resorts

Founded in Cancun in 1975, Royal Resorts® is a pioneer in the Mexican tourism industry and a leading company in the international vacation ownership and resort lifestyle business. The company offers four beachfront resorts in Cancun: The Royal Cancun®, The Royal Caribbean®, The Royal Islander® and The Royal Sands® and one in the Riviera Maya, The Royal Haciendas®, which is located five minutes north of Playa del Carmen. Royal Resorts has more than 85,000 member families from 51 countries. Independent surveys report a member satisfaction rate of more than 95 percent, one of the industry's highest.

A newly designed Signature Club enhances Royal Resorts and expands member benefits with three types of membership: Silver, Platinum and President's Circle. The Royal Resorts Signature Club is open to all Royal Resorts members.

For information on Royal Resorts, call 1-888-838-7842 or visit Royal Resorts can also be found on Facebook at and Twitter at

# # #




© 2003-2009, Cheryl Andrews Marketing Communications