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THE TOURISM BOARD OF COSTA RICA INSTITUTO COSTARRICENSE DE TURISMO SELECTS CHERYL ANDREWS MARKETING COMMUNICATIONS AS PUBLIC RELATIONS AGENCY OF RECORD
August 29, 2013





Media Contacts:
Veronica Villegas / Christina Baez / Shannon O'Malley
Cheryl Andrews Marketing Communications
P: 305-444-4033
veronica@cam-pr.com / christina@cam-pr.com / shannon@cam-pr.com


THE TOURISM BOARD OF COSTA RICA
INSTITUTO COSTARRICENSE DE TURISMO SELECTS
CHERYL ANDREWS MARKETING COMMUNICATIONS AS
PUBLIC RELATIONS AGENCY OF RECORD


CORAL GABLES, Fla. – August 29, 2013 – The Tourism Board of Costa Rica, Instituto Costarricense de Turismo, today announced that it has selected Cheryl Andrews Marketing Communications (CAMC) as its global public relations agency of record. CAMC was selected to spearhead all of the country's public relations initiatives for the United States, Canada, Europe and all relevant markets.

"After our thorough search, we are happy to designate Cheryl Andrews Marketing Communications of Coral Gables, Fla., as our Public Relations agency. The firm was highly recommended for its creativity and experience within the tourism and travel sector, with more than 25 years serving the industry," said MBA. Ireth Rodríguez, Deputy Manager and Marketing Director, of the Costa Rica Tourism Board. "CAMC's history of success promoting various destinations combined with their keen understanding of the distinctiveness of our country further emphasized their capabilities making them a strong partner to share Costa Rica's unique stories."

As agency of record CAMC will execute a comprehensive public relations campaign on behalf of the destination's tourism industry highlighting Costa Rica's rich culture and unique tourism opportunities.

"Costa Rica is a prosperous country that has and continues to provide travelers with numerous appealing experiences that make them feel at ease, safe and amazed all at the same time," said Cheryl Andrews, President of Cheryl Andrews Marketing. "The country's infrastructure has maintained political and economic stability providing travelers with a comfortable, exotic and truly beautiful destination.  Whether it's for business or pleasure, Costa Rica has something to offer every traveler."   
For more information, visit www.cam-pr.com, or www.visitcostarica.com, or call Cheryl Andrews Marketing at (305) 444-4033.

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About Costa Rica
Costa Rica is located in Central America, nestled between Nicaragua and Panama, bordered on the east by the Caribbean Sea and the west by the Pacific Ocean. The country has long been a popular tourism, retirement and Spanish education destination for North Americans. Roughly the size of West Virginia, the country shelters approximately five percent of the world's existing biodiversity, with protected areas comprising 26 percent of its land mass.

About Instituto Costarricense de Turismo

The Costa Rica Tourist Board, created in 1955, is an autonomous institution of the State, responsible for regulating the tourism activity in Costa Rica and promoting Costa Rica's tourism attractions and destinations both at a national and international level. The Costa Rica Tourist Board creates tourism norms, regulations, incentives and grants the tourist declaratory for Costa Rica's hotels, travel agencies, rental cars and other tourism organization and service provider.

About Cheryl Andrews Marketing
Cheryl Andrews Marketing Communications (CAMC) is a leading public relations firm specializing in travel, hospitality, luxury and real estate PR for Caribbean, Florida and Central American clients for nearly 30 years. The successful company has built a reputation for results-driven quality service while utilizing emerging technology to maintain clients' leading positions in the worldwide marketplace. CAMC is at the forefront of new media and has integrated social media into traditional campaigns for many of its resort and destination clients. Journalists look to the CAMC team for quick answers as they are viewed as experts in media relations and strategic hospitality brand management. Follow Cheryl Andrews Marketing Communications at www.Twitter.com/cam_pr and visit online at www.cam-pr.com.

 
 

 

 




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